City of Pocatello unveils new logo and tagline, “The One and Only”

POCATELLO — Pocatello has announced a caller logo and tagline to modernize nan metropolis and beforehand a new, cohesive vibe.

Pocatello City Council members voted Thursday for nan charismatic caller metropolis logo and tagline, “The One and Only.”

City spokeswoman Marlise Irby says nan tagline was inspired by nan desire to found nan metropolis arsenic a unsocial area.

“We are nan only Pocatello successful nan full world; we’re nan 1 and only,” says Irby. “We’re unique, we’re special, we’re Pocatello.”

City of Pocatello Flag | City of Pocatello

Irby says nan logo honors nan city’s flag, which nan North American Vexillological (the study of flags) Association (NAVA) classed 11th champion successful nan nation.

RELATED | Pocatello metropolis emblem goes from worst successful North America to 11th-best successful nation, study says

The task has been successful nan useful for immoderate time. After nan COVID-19 pandemic, activity toward a caller logo was delayed, but successful 2023, metropolis assembly members resurrected nan task arsenic they strived for a caller fresh look for nan city’s branding.

“The city’s aged logo contained an outline of nan metropolis skyline and had been successful usage for complete 30 years,” states a news merchandise from Pocatello. “Some felt it was not an meticulous depiction of nan Pocatello skyline and was outdated.”

Another type of nan caller City of Pocatello logo. | City of Pocatello

The metropolis of Pocatello decided to standardize what were erstwhile galore different depictions and varieties of nan aforesaid logo crossed various departments to make it easier to place metropolis buildings and property.

Irby says nan city’s hired consultant, HUB Collective, will coming nan metropolis pinch a style guideline that includes a letterhead layout and templates, modular nametags, an email signature, a Mayor’s Newsletter, photography usage guidelines, motion concepts, conveyance design, building signage, promotional materials, creation templates and more.

“These are immoderate breathtaking times for nan metropolis of Pocatello! Rebranding is simply a awesome measurement to beforehand nan metropolis and our organization some wrong our organization and nan world,” said Mayor Brian Blad successful nan release. “A large convey you to our City Council for voting to o.k. this awesome logo and tagline, and now nan existent activity begins.”

The caller logo will beryllium implemented crossed nan metropolis by January 1, 2025.