Pizza Hut is offering a pizza box that folds into a table

Ramishah Maruf, CNN

New York (CNN) — Pizza Hut is offering customers moving to a fewer cities thing other done its packaging.

The pizza concatenation is offering a typical pizza container that turns into a miniature array pinch an bid of a ample regular-priced pizza successful Dallas, Texas; Charlotte, North Carolina; and Orlando, Florida. Pizza Hut said it chose those cities based disconnected a Penske Truck Rental database that classed nan cities among nan country’s apical moving destinations.

Brands will often connection buzzy trading campaigns to make attention, particularly erstwhile tied to important holidays aliases events. And pinch genitor institution Yum Brands facing nan aforesaid benignant of pushback that’s denting revenues crossed nan fast-food industry, Pizza Hut is looking to boost income moreover arsenic customers look elsewhere to walk their dollars.

Pizza Hut’s same-store income declined 3% successful nan 2nd quarter. Nor are Pizza Hut and Yum Brands alone: McDonald’s, Starbucks, Burger King and Wendy’s person each precocious reported little ft postulation and little wide sales.

The array box’s corrugated building folds into a guidelines that tin support a pizza box. The array container is only disposable done carryout. Pizza Hut tied its latest promotion to nan thought of ordering pizza aft moving.

“Many tin subordinate to nan chaos that comes pinch moving, and nan past point you want to interest astir is unpacking to bask a hard-earned repast astatine nan extremity of a agelong day,” said Pizza Hut’s main trading officer, Melissa Friebe, successful a statement.

Pizza Hut is besides motivated to compete against different chains for illustration Papa John’s and Dominos. Around Valentine’s Day, nan institution launched a “Goodbye Pies” campaign, which fto customers bid free Pizza Hut transportation to nan reside of an ex. And past December, nan institution launched its “Reverse Delivery” doormat, successful which customers could gift a free pizza to their transportation driver.