Pocatello City Council approves new city logo and tagline

The pursuing is simply a news merchandise from nan metropolis of Pocatello.

POCATELLO – We are excited to denote nan City of Pocatello’s caller City logo and tagline. Pocatello City Council Members voted Thursday, September 19 connected nan caller City logo and “The One and Only” arsenic our tagline.

The request for a caller logo was wished successful 2019, but soon aft Covid-19 deed nan world, nan task was delayed. In 2023, nan task was resurrected. The City’s aged logo contained an outline of nan metropolis skyline and had been successful usage for complete 30 years. Some felt it was not an meticulous depiction of nan Pocatello skyline and was outdated. While it served arsenic a awesome logo for each these years, it was clip for a caller logo.

The City of Pocatello has a assortment of logos dispersed crossed different departments, activities, and events. By standardizing nan logo, this will make nan City much cohesive and a measurement for group successful nan organization to place City property, buildings, and more.

Rebranding has galore benefits, nan City chose to move guardant pinch a rebrand to bring cohesiveness to each City Departments, conception a marque strategy that instills assurance successful nan City arsenic a trusted work provider, animate pridefulness successful spot for nan section community, and build a unsocial personality that differentiates Pocatello from neighboring Cities. HUB Collective, Ltd., nan City’s hired consultant, will besides beryllium presenting nan City pinch a style guideline to see a letterhead layout and templates, modular nametags, email signature, Mayor’s Newsletter, photography usage guidelines, motion concepts, conveyance design, building signage, promotional materials, creation templates, and more.

“These are immoderate breathtaking times for nan City of Pocatello! Rebranding is simply a awesome measurement to beforehand nan City and our organization some wrong our organization and nan world,” said Mayor Brian Blad. “A large convey you to our City Council for voting to o.k. this awesome logo and tagline, and now nan existent activity begins.”

The caller logo will beryllium implemented crossed nan City by January 1, 2025.