Selling Twickenham name rights 'smart' - Mitchell

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England women's caput coach John Mitchell believes Twickenham being renamed nan Allianz Stadium is simply a "smart move" by nan Rugby Football Union.

The caller sponsorship deal will spot nan stadium's sanction alteration from September.

Mitchell's broadside will play nan first crippled aft nan alteration against world champions New Zealand connected 14 September.

"I tin only spot nan affirmative sides," Mitchell told BBC Sport.

"For those who don't understand athletics and a high-performance governing body, it is simply a immense costs to tally high-performance teams.

"Allianz Stadium, Twickenham embodies what English rugby is each about. To time off location and move it would create change.

"I deliberation it is simply a smart move. I don't spot excessively galore negatives pinch it."

Twickenham has hosted England men's games since 1909, pinch nan women's squad playing their first standalone fixture location against France successful 2023.

England, who will big nan 2025 World Cup, played their past crippled astatine Twickenham earlier it will beryllium renamed against Ireland successful this year's Women's Six Nations.

The RFU had been looking for further finance and, successful a archive seen by nan BBC, was considering trading its southbound westbound London home and buying a 50% stock successful Wembley earlier deciding to rate successful connected nan Twickenham naming rights.

"I spot this finance going into precocious capacity sport, our grassroots and redeveloping nan stadium," Mitchell added.

"People will still realise that it is our nationalist stadium, location is capable history for group to cognize it is still Twickenham, which is now ably supported by nan marque of Allianz."

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Source Sport BBC
Sport BBC