This new perfume is not for humans

Lianne Kolirin, CNN

(CNN) — Not contented pinch dressing nan apical dogs of nan euphony scene, from Beyoncé and Usher to Christina Aguilera, Dolce & Gabbana now has its sights connected making existent dogs that spot much stylish.

The Italian manner label’s latest offering is for nan canine who genuinely has it each (or has rolled successful it all) – a designer fragrance, pinch a value tag to match.

Inspiration for nan merchandise that nan world didn’t cognize it needed came from nan “unconditional love” that Domenico Dolce – 1 half of nan celebrated designer duo – has for his “loyal canine Fefé,” according to nan company’s website.

The website describes nan fragrance, named “Fefé” successful tribute, arsenic an “olfactory masterpiece featuring nan cocooning and lukewarm notes of Ylang, nan cleanable and enveloping touch of Musk, and nan woody creamy undertones of Sandalwood.” It was designed by maestro perfumer Emilie Coppermann.

Priced astatine €99 ($109) for 100 mL (3.4 oz), “Fefé” comes successful a “sleek greenish lacquered solid bottle, adorned pinch a vibrant reddish metallic headdress and a precious 24-carat gold-plated paw.” Purchases travel pinch a D&G canine collar (available successful 2 sizes), pinch tag (engraving optional).

A bid of well-groomed dogs look connected camera successful a promotional movie connected nan D&G website. As classical euphony plays successful nan background, a narrator says: “I americium delicate, charismatic, authentic, sensitive, enigmatic, rebel, fresh, irresistible, clean. ‘Cause I’m not conscionable a dog. I’m Fefé.”

Applying nan merchandise looks easy successful nan commercialized arsenic nan featured dogs – speech from nan 1 branded a rebel – each beryllium perfectly still connected a precocious stool for nan shoot.

But for those whose pets are not rather truthful obliging, nan tract offers immoderate instructions: “Spray Fefé connected your hands aliases connected a brushwood and proceed by rubbing aliases brushing your dog’s fur from nan mediate of nan assemblage towards nan tail to springiness them a infinitesimal of scented pampering.”

D&G are conscionable nan latest marque to effort to make nan astir of nan doggy dollar. British designer Anya Hindmarch features a canine poop-bag-holder charm connected her website for £135 ($172). Fashion-conscious pooches could athletics a Prada puffer overgarment for £600 ($765) during nan day, and snuggle down astatine nighttime successful a ample Versace furniture for £915 ($1,170).