Travis and Jason Kelce’s cereal hits the shelves

Editor’s note: According to General Mills, Kelce Mix cereal and Kelces’ Pick collectible boxes are disposable astatine retailers nationwide for $5.69 opening successful mid-September, and a limited-edition Walmart.com exclusive container will driblet connected Sept. 28 while supplies last.

KANSAS CITY, Missouri (KMBC) — Kansas City Chiefs tight extremity Travis Kelce’s cereal is starting to deed nan shelves successful nan metro area.

Kelce and his brother, Jason, attended a Cereal Training Camp to create nan blend, which includes Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs.

The cereal is being sold successful typical collectible boxes featuring nan brothers.

The image supra was taken successful a Kansas City metro area Price Chopper.

“I’ve said I could eat a full container of Reese’s Puffs successful 1 sitting, and while I guidelines by that, our creation mightiness conscionable beryllium nan caller MVP of nan cereal aisle,” Travis Kelce said successful a news release. “Growing up, we’d spell done 2 to 3 boxes a week, truthful teaming up pinch General Mills is simply a full-circle infinitesimal for us.”

It’s nan latest merchandise nan 2 person helped launch.

They precocious signed a reported three-year, $100 cardinal distribution woody pinch Amazon and Wonderly for their “New Heights” podcast.

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Jason and Travis Kelce mixed their favourite cereals — Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal— for an ‘undefeated eating experience, ‘ nan caller Kelce Mix cereal. | Courtesy General Mills